Our Story,
built by a floor layer for floor layers.
Our story
Willow Tree Flooring grew from years of real flooring installations.
Like many floor layers, I spent years searching for tools that made jobs quicker, more accurate and less frustrating.
Sometimes I found them, Quite often I didn't.
So I started designing my own.
What began as solving problems on my own jobs has grown into a business dedicated to helping other floor layers work smarter.
Every product we create starts the same way, a challenge on a real installation.
Whether it's improving accuracy, saving time, or making awkward cuts easier, each idea is tested where it matters most, on the job. If it doesn't genuinely make my work better, it doesn't make it into the shop.
trusted tools for the trade
Alongside products we develop ourselves, we carefully select tools from manufacturers we genuinely trust and use ourselves.
We don't fill the shelves with hundreds of products for the sake of it.
If we wouldn't happily use it ourselves, you won't find it here. Looking ahead, we're constantly developing new ideas, refining what we have, listening to feedback from the flooring community.
